I hate marketing.
There, I said it.
And everywhere I look these days, someone is vying for my attention. They want my vote. They want my money. They want my commitment. And I'm tired of hearing empty promises (followed by big asks) from people who don't walk the walk. Talk all day long about how you can heal me, help me, coach me, teach me... but a little sniffing around on social media, listening to your podcast interviews, and reading every email you've sent me?
Yeah. It all feels empty.
That's the thing about yoga — as I've consistently practiced all aspects of movement and stillness, I've become sensitive to people around me. My discernment improves daily. My attention is mastered and re-mastered all the time. I've become more equanimous in daily life — like the eye of the hurricane.
With consistent practice, and increased sensitivity to truth, authenticity in marketing sings out like church bells on a quiet day. Fake news wears a neon sign that says NOT WORTH YOUR TIME. And sales pitches? I'll be blunt: I don't really care what you offer. I care how you — the teacher — live your life. And if I like how you live, and if I want what you're offering, then sign. me. up.
That's really all we're looking for, right? We're looking for a skill, and we need someone to teach us. And we're willing to engage because that person has something we want. And it's not just that they have some knowledge rattling around in their head... they have knowledge, they live the wisdom, and breathe the tradition. They are the living advertisement we're really paying attention to.
The final stage — the confirmation that your discernment is on point — is when you realize your authentic teacher (or in our tradition, guru) doesn't show you the way back to their own teachings, their coaching, their products as the solution to your future growth. Although you may continue to learn with that teacher over and over again, it's primarily because a true guru shows you how to shine a light on your own self. Because the only way we learn more about ourselves is through our own experience. Not the experience of someone else.
All this to say: We've got some incredible opportunities for yogic studies coming up — and as I send these emails every week, regardless of where you live, you can get a nugget of wisdom or two, and know that our actions and our offerings are backed up by true dedication to this way of life. We walk the walk — and we're excited to show you how we do it if you want to learn.
That's the part of Yoga Hive that I love the most: Our team of authentic teachers log on to Zoom and roll out their mat at the studio to show YOU what yoga means to them. And while everyone's approach to the practice is slightly different (which is what yogis often say they love the most about Yoga Hive!), our team all agrees:
Our yoga isn't a fitness routine or an Instagram post. It's a way of life.
Study with us in one of these life-changing opportunities this fall... if you have questions, reply here and let's chat.
PS — We launch official dates and details next week for our late winter Arctic Hive Northern Lights / Yoga / Adventure retreats in the Brooks Range! Just in time to show you the glass panels we installed on the igloo. Space will be limited to only 6 spots per retreat, and we've already reserved some spaces for those who were supposed to attend this past April (which we had to cancel due to COVID), so space is extremely limited. Excited for yoga under a blanket of stars or Northern Lights by the warmth of a wood stove!
Leave a Reply.
Originally hailing from Wisconsin, Mollie is a cheesehead transplant to Northwest Montana, with degrees in Retail and Journalism from the University of Wisconsin-Madison. Today, she lives off the grid, half the year in a Tiny House & half the year in a yurt — both of which she and her husband, Sean, built by hand. Nonprofit Executive Director by day, Mollie also owns and teaches at Yoga Hive — a chain of community yoga studios in the valley.